Not so long ago in a movie theater very near, long-time supporters of enCourage Kids – and fans of “Star Wars” – celebrated the release of “The Force Awakens” with several enCourage families.
The movie came out in December 2015, but the story goes back to 1999, when 250 people “got together” in a public space in Manhattan outside the legendary Ziegfeld Theater. For three weeks they waited for tickets for the midnight premiere of the three prequels, creating a sidewalk line party like no other, all while raising money and awareness for our organization.
According to their website, in the late 70s and early 80s, people waited for hours – or even days – to secure opening night tickets at the box office. With the advent of telephone and online ticketing services, the notion of ticket lines was fast becoming obsolete. The organizers of NY Line were able to negotiate with the Ziegfeld to obtain tickets for its participants in advance, so the line became more of a symbolic gesture – a chance to celebrate with fellow “Star Wars” fans and to raise nearly $90,000 for charity across the three premieres.